COVID-19 Senior Campaign Advisor (Digital) 7548

COVID-19 Senior Campaign Advisor (Digital)

  • $550 - $750 per day plus super
  • Based in the CBD - this role is working onsite full time
  • 6 month contract and 40 hours per week

About the role

Looking for campaign media specialist with strong advertising experience to help drive media strategy for the NSW Government COVID-19 campaign, working closely with our contracted media agency. They will be required to work with the media agency on media planning for this fast moving and dynamic campaign and internal teams (messaging and creative teams) to continuously monitor the campaign’s performance and seek opportunities to optimise activity through reporting and help inform the creative strategy. The candidate will be required to manage the NSW Government COVID-19 campaign media agency briefing and planning, daily management and reporting.

Constantly being on top of all moving parts of the campaign, working with internal teams covering other streams of the campaign and managing stakeholders will be key aspects of the role. The candidate should be a team player and enjoy working in fast paced deadline driven environments. This is an all-of-government campaign so engaging and influencing government stakeholders to ensure positive outcomes for the campaign is key component of the role. Experience working on large scale government campaigns is desirable, but not mandatory.

Skills and experience

  • Proven experience working in a lead media and marketing role with a digital and customer outcomes focus.
  • Demonstrated extensive experience in digital media across paid channels (programmatic, display, video, social, search) and understanding of offline channels.
  • Working knowledge of data manipulation, asset creation and insights reporting and marketing channel attribution and performance analysis for digital campaigns
  • Excellent people and time management skills
  • Ability to distil complex technical information into plain English to assist leaders with decision making
  • Search Engine Marketing and social media advertising experience both at strategy and build level including being able to write ad copy
  • Google Analytics Individual Qualification and / or extensive experience in using Google Analytics or GA360 for campaign and website performance reporting and optimisation
  • Working knowledge of Google Tag Manager for campaign tracking and tagging

If you are interested in this role can you please apply via the link with your CV in a word doc format. If you'd like to discuss the role feel free to contract Jess Willcocks on 8346 6707 or email [email protected] 

Jess  Willcocks does  Public Sector Specialist Categories

Jess does...

Public Sector Specialist Categories

[email protected]
02 8346 6707