Submitted on Thu 16 Jun 2016
It all began at an auction where TRC's Chairman Simon Moss and Wayward Brewing Co. united in the aid of Cystic Fibrosis NSW and for the love of craft beer.
TRC purchased the rights to design & name our own beer and to have it brewed by Wayward Brewing Co.
A very enthusiastic team thought we would share this excitement with our Linkedin followers by asking them to help us choose the name for our beer from a shortlist of 6 very witty names - 'Crafty Ninja' was the chosen one, holding 38% of all votes put forward over Linkedin.
We also thought it would be fun to reward one of our voters through a random draw with the opportunity to visit the brewery with us for the unveil of the first batch of 'Crafty Ninja' or to have a crate delivered to their front door. Our newest member of the team Amy and Managing Director Geoff had the honours to draw the lucky name out of a box and reveal our winner. See the link below for where we announced Jennifer Bright as our winner.
The next stage of this unique experience is to design the perfect beer to match the perfect name where we will unite again as a company with our Linkedin network to gain some more support and ideas and hopefully create awareness for Cystic Fibrosis NSW.
Thank you all for your support throughout and we will keep you posted with how 'Crafty Ninja' develops, and to Jennifer Bright - we will see you at the Brewery.