3 things most recruiters do wrong on social media [video]

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Hello, and welcome to The Recruitment Company video blog. As all recruiters know, social media is a powerful tool that has drastically changed our industry. However, most of us are using it wrong. Here are three social media evils you should be aware of.

Firstly, it's very easy to spend too much time recruiting on social media platforms, meaning you will have less time on the phone. No amount of LinkedIn Inmails can take the place of good phone-based recruitment.

Social media platforms make it easy to get in contact with business prospects, but it can also mean you are in danger of untargeted spamming. And nobody likes to be spammed.

Finally, it's easy to overlook the differences between various platforms. Some are more formal, while others are more casual. Forgetting which is which can leave you looking foolish.

So be sure to keep these things in mind when recruiting online, and make the most of this valuable addition to your toolkit.