How to improve your company culture by using video

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Here at The Recruitment Company, we're big fans of innovation, particularly when it comes to the benefits of video for businesses. There are so many different ways that creative use of new video technology can benefit organisations, and one of the most important is by improving company culture.

In this article, we'll take a closer look at how this works, focusing on how video can be used to both create a great company culture, and maintain it when recruiting.

These videos can also be used as a marketing tool to make sure that your company culture is projected externally.

Using video internally

Using video is a great way to improve workplace culture and define an organisation. This doesn't have to be a high-tech affair with graphics, explosions and pumping music. Instead, the best company culture videos use imagery and interviews to provide a simple illustration of what makes your businesses unique, and how employees contribute to the right atmosphere and approach. 

Once you've created or invested in a company culture video, there are all sorts of different ways that it can be used. Perhaps most importantly is during the onboarding of new employees, to give them a quick overview of what your business is all about. That's just the tip of the iceberg however. These videos can also be used for promotion on your website, or attached to job listings, in order to make sure that your company culture isn't just internalised, but projected externally as well, as in the example from outdoor clothing company Patagonia below. 

Using video in recruitment 

Beyond creating videos as a form of advertising and consolidating your company culture, it's also possible to use the medium during recruitment. In fact, video can make a huge difference on both sides of the hiring process, with candidates and companies alike able to use it in order to get a better sense of each other. 

For job applicants, this goes far beyond the impression created by a simple CV and cover letter, with products such as Sonru, Spark Hire and The Recruitment Company's own candidate dashboard all using video (along with other tools such as graphs) to create a far more complete picture of a candidate's skills, qualifications and personality.

On the other side of the equation, tools such as VideoMyJob and The Recruitment Company's Job Dashboard provide the same ability to businesses, allowing for job listings that present a role - and the organisation it sits within - in the very best light. 

By Geoff Millar